About

At the intersection of art, entrepreneurship, and wellbeing, Laura Schuerwegen thrives as a curator, multidisciplinary artist, connector, marketer, and entrepreneur—roles that defy a single box. Born in Belgium and rooted between Africa and Europe, she weaves together cultures, ideas, and people to create spaces where creativity and community flourish. She holds a Master’s degree in Communication Studies from the Vrije Universiteit Brussel (VUB), with a specialisation in Cultural Studies and Critical Theory, grounding her creative practice in critical inquiry and cultural analysis.

A smiling woman sitting on a rock in a lush green outdoor environment, wearing a colorful, patterned outfit.

An artist and a muse, Laura’s work bridges strategy and imagination, commerce and soul. Alongside founding cultural initiatives and curating creative ecosystems, she is also the founder of Afrochoc, a chocolate brand inspired by African ingredients, storytelling, and artisanal craftsmanship—another expression of her belief that beauty, culture, and business can coexist.

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